Media advertising business focuses on using social networking platforms (like X platform and Facebook) to connect with potential customers, increase online traffic, and build brands. It includes marketing content that drives engagement with the provider and extracting demographic and private information which makes it possible to connect with particular groups of users. It’s also a way to humanize the brand and turn it into the participant available in the market. Moreover, it’s rather a channel for collecting helpful customer feedback and making sure that the business is always innovating with the requirements of their audience. This content protects both paid out and organic social media marketing.